WHYNESS WORLDWIDE
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WE BELIEVE THAT GREAT WORK HAPPENS WHEN WE TAKE A PROBLEM BY ITS HORNS,
AND ASK THE QUESTION “WHY”. FROM THE REPLY, EMERGES MORE QUESTIONS. WHICH WHEN ANSWERED,
GIVE RISE TO MORE QUESTIONS, UNTIL FINALLY WE HAVE NARROWED
DOWN THE PROBLEM, CORNERED IT, PINNED IT TO THE WALL AND LEFT NO ROOM
FOR IT TO ESCAPE. NO ROOM FOR MORE QUESTIONS. ON SUCH A CLEAN SLATE, THE PROBLEM LIES CLEAR, WAITING TO BE SOLVED. THIS IS THE PERFECT CONDITION TO DELIVER GREAT WORK.
05/11/2021
It's the eighth anniversary of Whyness. This past year has been one like no other for the entire world. For us at Whyness, it's been about adding new ideas to well-honed wisdom as we helped brands navigate the post-pandemic landscape. It's been a year of online briefs, online brainstorming, online presentations, online releases and of course, online celebrations too. Here's to the many more joys, adventures and milestones to come. Here's hoping some of it moves back offline and soon.
Whyness is proud to welcome two Blue Elephants to our awards shelf. Our work on 'Inside the Robber's Mind' for Godrej Locks, won the top honours at the 2020 Kyoorius Creative Awards, in two categories: 'Branded Films: Non-fiction Up to 5 minutes' and 'Non-interactive Films: Branded Content'. Kudos to the entire team and Vice India.
Click here to checkout our work https://www.youtube.com/watch?v=rVqCKoh_Y6U
09/12/2019
On the occasion of Godrej Locks' Home Safety Day celebrations, Whyness and Godrej Locks collaborated with Vice, one of the world’s leading digital content publishers, to create a dramatic digital film. With interviews of ex-robbers, a policeman, a criminal psychologist and a safety industry veteran, this gritty documentary-style film presents a 360 degree perspective on how you can keep your home safe.
Inside a robber's mind: how to safeguard your home, according to ex-robbers. Packed with insights into home robbery and home safety, this video, by Godrej Locks and Vice, has dramatic interviews with real ex-robbers, a policeman, a cr...
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