Edify Media

: Move over , there’s a new generation in town: . They’re the largest, most diverse generation in history, and they will shape our world for decades to come, which is why marketers must know what makes them tick! Here's what they think...

Being socially relevant & connected is important. 50% of Gen Z says they often watch things just to be able to talk about them.

: Move over , there’s a new generation in town: . They’re the largest, most diverse generation in history, and they will shape our world for decades to come, which is why marketers must know what makes them tick! Here's what they think...

Gen Z looks to to deepen real-life and bridge . We’ve all seen teens (and adults) with their heads in their phones, oblivious to the world around them. But online video can actually be quite a social experience. 7 in 10 said watching videos with others helps them feel more connected.

: Move over , there’s a new generation in town: . They’re the largest, most diverse generation in history, and they will shape our world for decades to come, which is why marketers must know what makes them tick! Here's what they think...

While you might think are only sharing the latest viral videos among each other, think again. Research suggests many of these videos are crossing generational divides. 8 in 10 of the Gen Z teens proactively share videos with their parents or other adult family members.

Guest Speakers
Guest lectures are a regular feature in colleges & universities, these elite experts have their own following and audience, the same can be leveraged for your institute by talking about the them at every level possible like announcement, glimpse of the session, a note of thanks after the session & probably follow up with students experience and thoughts on the same. Bank on the popularity of these experts and build long-term relationships.

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With 1 in every 3 Indians watching online videos, India’s online video audience is now larger than the population of the United States. It’s not only their size that represents an opportunity for brands but also their level of engagement. On average, each user spends over an hour/day watching content online and 43% choose content that is learning-based.
If your content strategy do not have a place for videos you are losing out on crucial reach & engagement. In we will share 6 videos for colleges, to get you started!