BASE 501

Project done by BASE 501

Nutlers is a brand that produces gourmet flavoured nuts, with a wide variety of flavours in cashews, peanuts and almonds.

Since the brand product is quite premium and superior in terms of their flavours and quality, we chose to create a brand identity that is a wordmark, using a dark tone of brown, and a slight texture on the font.

The wordmark design is soft and with rounded edges showcasing the flexibility of the brand, the alphabets are spaced out to give it clear legibility and a classic feel. The texture on the font adds to the classical feel that we wanted to achieve in the brands overall look and feel.

Project done by

INDIA ON TRACK (IOT) has been setup up to execute the core idea of instilling self-belief and focus among young champions in our country through sports. IOT is known to identify and nurture talent in every corner in India, going through grassroot levels and specialized training programmes.
Keeping the core vision and the structure of the company in mind for IOT we came created illustrations which are closely related to the sports offerings along with some motivational quotes to keep the momentum going. We worked around a simple graphic style focusing more on the sporty elements. We played around with themes like Cricket, Football, Basketball, and Tennis. For the motivational walls, we played with a contrast doodle style reflecting sports on the whole. Each wall showcases a sport complimenting the colors of the space and enhancing the look of the overall office/learning institute.

Project done by for CBRE Group, Inc. one of the largest commercial real estate services and investment firm in the world. It is based in Los Angeles, California and operates more than 450 offices worldwide and has clients in more than 100 countries.

CBRE opened a new branch of their office in Mumbai at BKC. which was based on the theme Mumbai.

One of the concepts for the interior space was to work with a Rickshaw installation, for which we got the rickshaw painted in a bright yellow, on which we illustrated artwork that resonated with the city. From bollywood celebs, to slang words to our beloved vada pav, and our pride of old architecture and the sea link each illustration was carefully composed on the rickshaw body to give it a very quirky and vibrant feel, just like Mumbai city