Studio Unfold

We did the packaging design for GOOD FETTLE!

Good Fettle is a brand that produces gourmet low calories Icecream with a flavour range of Double chocolate, tiramisu , peanut butter.

Since the brand product is a quite premium and superior in terms of their flavours and quality, we chose to create the mini cones identity that is a word mark, using a tone a dark tone of brownish black.

The packaging also had to reflect the premium nature. The packaging maintains a clean and strong visual language, playing with the illustrations of the elements of each flavour. The many flavours available are translated into a vibrant color palette that remains constant across the type of ice cream. We worked on fun doodle style on the packs, fluidly showcasing the product category. We want the brand to look fun, youthful and vibrant. Also for it to be an eye catching product when seen on the shelf.