Checkk

Did you know? With the global crop protection market valued at US$60 billion, counterfeit pesticides are estimated to make up to 15 per cent of that share - a lucrative business for international organized crime. ( Ref : https://www.unenvironment.org/ar/node/24011)

CAUSE: Illicit pesticides have been attractive to farmers because they are cheaper, and because of people’s lack of awareness of how harmful these products can be.
EFFECT: The negative impacts of counterfeit pesticides include:
1) Loss of harvest leads to economic ruin.
2) Complications in investment, employment, technology transfer and tax revenues.
3) Safety concerns for the environment and it’s produce.

To sort this out, a solution that doesn’t hamper the current line of operations but brings value and integrity to the product is necessary. Want to know how we could help you?

The marketing strategy you choose must take into account two general factors -- your advertising budget and your target demographic.

Companies use mass marketing to promote a single product or service to as many people as possible without differentiating how various segments of the market might respond. For example, a Toothpaste brand would market its product by using common dental problems as its marketing strategy in all channels. Targeting individual users wouldn’t be valuable or economically viable here.

Whereas, target marketing targets various market segments with different campaigns. For example, a cosmetic brand might offer the product promotion of inexpensive products to students in college towns while marketing premium range of products in well-off suburbs.

Knowing your customers and their needs helps in hyper-personalized campaigns. Due to this you can capture the value of this demographic and this has been made extremely easy with advent of technology. To know more, check website: https://checkk.io/

John McCarthy, a renowned computer scientist, in his speech to MIT students in the year 1961 claimed that:
“computation may someday be organized as a public utility.”
John McCarthy was right! Even though the idea has been around for half a century, the technology required to support SaaS started only in early 2000s & it has come a long way!

The 2018 SaaS market report by financesonline, brings hope by claiming that the software-as-a-service (SaaS) model is a trend that’s here to stay. The industry is expected to grow by $76billion. Most of the vendors believe “time is money” & thankfully for them, SaaS can save both.

The image below shows the tip of the iceberg is visible & the underwater part, representing the hidden costs, is not. In case of SaaS, the visible part of the iceberg represents the huge cost that is involved. No hidden costs including: hosting & maintenance of servers, storage, network are to be done separately. SaaS also ensures integrity of data.

In conclusion, a complete study of long-term costs is necessary & the importance of hidden costs is a significant variable to be taken into account as their estimation is indispensable.