ADS Creative Lab
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Institute of applied Art, Mumbai. I have been working in Advertising (ATL) & Design industry for 15 years. My design solutions are aesthetically pleasing as well as strategically sound. It helps brand owners to attract attention, engage mind and trigger emotions of their target audience and to create engaging and clutter breaking communication with them. All of this leads to sales of product or service of the brand owner. I tell stories. Consumer don't buy products or logos, they buy stories.
01/04/2026
Designing Dreams into Visual Stories – Hoarding Campaign for The Bodhi School
Throwback to a 2017 outdoor campaign I designed for The Bodhi School — where strategy met storytelling.
The core idea was simple yet powerful: visually translate a child’s imagination into aspiration. From a chalkboard-inspired concept to a sky-bound dream narrative, each layout was crafted to evoke emotion while maintaining clarity from a distance — a key principle in hoarding design.
Typography hierarchy, color contrast, and minimal yet expressive illustrations were carefully balanced to ensure readability and recall in high-speed viewing environments. The aesthetic appeal was intentionally clean, playful, and aspirational — aligning with both parents' trust and children’s curiosity.
This project reflects my approach: blending brand strategy with visual storytelling to create designs that don’t just look good, but communicate effectively.
If you're looking to elevate your brand through thoughtful design, let’s connect.
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