Escape Velocity

This week, on the Escape Velocity blog, Ravi explores whether data is killing creativity in communication. Are 'data driven creatives' truly creative ? Can data and creativity co-exist ? Read and find out.

Is “data-driven” “creative” an oxymoron? Are data and creative contradictory? Can they co-exist?

At Cannes recently, in an admission of the increasing role of social media and influencers in communication, there was a new Social and Influencer Lion, won by Nike incidentally. Just two days ago, social media giant Facebook launched brand collabs manager to enable brands to better discover influencers and their followers.
About time we wrote a blogpost about influencer marketing too, right ? In this post on the Escape Velocity blog, Ravi looks at the premise of influencer marketing and how to use it effectively.

Influencer Marketing The entire edifice of influencer marketing rests on simple premise and works to varying degrees, but there are a few potential pitfalls to watch out for.