MarCquest
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MarCquest is the annual flagship festival of the MBA - Marketing Communications course at K J Somaiya Institute of Management. A two-day extravaganza, MarCquest is a confluence of the best minds from the dynamic world of Marketing Communications. MarCquest is a platform for young marketers to learn from and interact with the pioneers of Advertising, Digital Marketing, Branding and Public Relations
01/03/2023
Have you ever looked at a product and thought of a character who could definitely vouch for it?
What if Uday Bhai from Welcome endorsed anger management classes and Ted Mosby gave Ted Talks on handling heartbreak?
Let's see if brands can actually cash into this funky opportunity to align their brands with some iconic characters!
14/02/2023
Falling down to stand out 💥 The in action! 🎯 Advertisers are using mistakes to showcase authenticity and relatability in their campaigns. We’ll see how the pratfall effect can be a successful advertising strategy when used correctly and appropriately. Who's doing it best in your opinion? 🤔
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