Pencil Point Designs
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Pencil Point Designs is a research-based brand & design consultancy firm specialising in strategy+design services with industry expertise in an integrated manner. Started up in 2006 as a corporate identity design firm in Mumbai, we have now evolved into a firm that offers strategy+design consulting for its clients across 19 industries. We adhere to global design excellence standards and are steadily growing to become a globally respected innovation and design consulting firm.
21/04/2026
We often assume colours carry fixed meanings.
But the same colour can signal power, peace, loss, desire, or calm—depending on context, culture, and experience.
A colour doesn’t change.
Its meaning does.
Across different contexts, the same shade can hold entirely different emotions.
So what are we really responding to?
The colour itself, or the meaning we’ve learned to attach to it?
What’s your perspective? Let us know in the comments.
21/04/2026
We often assume colours carry fixed meanings.
But the same colour can signal power, peace, loss, desire, or calm—depending on context, culture, and experience.
A colour doesn’t change.
It's meaning does.
Across different contexts, the same shade can hold entirely different emotions.
So what are we really responding to?
The colour itself, or the meaning we’ve learned to attach to it?
What’s your perspective? Let us know in the comments.
20/03/2026
Not everything that stands out communicates.
In design, it’s easy to chase visibility.
But visibility without intention leads to noise.
We don’t believe in adding more for attention.
We believe in refining what truly matters—so communication becomes clearer, not louder.
Attention can be guided. Understanding must be built.
And that only happens when design is intentional.
When should a business not rebrand?
To know when not to rebrand, you first need to understand what a brand actually is.
What is brand design?
What is brand communication?
Brand design isn’t just a logo or a visual system.
It’s the visible expression of your company’s essence.
And what is that essence?
It’s why your business exists. Many small to mid-sized businesses never really take the time to define this. So when they approach branding or rebranding, expectations often start going in different directions.
The result?
A brand that feels limited in its expression —
because the core “why” was never clearly defined.
Before thinking about a rebrand, it’s worth asking:
Have we truly defined who we are and why we exist?
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Website
Address
94-b Mittal Court
Mumbai
400021
Opening Hours
| Monday | 8:45am - 7pm |
| Tuesday | 8:45am - 7pm |
| Wednesday | 8:45am - 7pm |
| Thursday | 8:45am - 7pm |
| Friday | 8:45am - 7pm |
| Saturday | 9am - 2pm |
