UX Labs
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From insight to interaction, our multidisciplinary team works through the entire design lifecycle to understand your needs and transform them into superior user experiences. Because at UX Labs, creating the perfect user experience isn't just about following rules and making interfaces simple; it's about creating the right experience at the right time.
01/09/2014
An insight into what made the ALS such a viral hit!
Read all about it here...
The ALS #icebucketchallenge and the formula for virality Unless you’ve been living under a rock for the last few weeks, you know what’s been happening under the bucket. Along with ice and water
18/08/2014
Check out how sensory technology was used to give debutant directors a real-time review of their films...
Feel The Reel Experience | Digital Buzz Blog If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014.
05/08/2014
After fourteen years of untiring service and dedication to our family, the bittersweet day came when we had to bid farewell to our trusted finance manager, Shettyji!
The end of an era In a time when what’s trending today is forgotten tomorrow, the one constant at the headquarters has been Mr. Narayan Shetty, fondly known as Shettyji – one of the first few members of the Indigo family.
25/07/2014
"A ‘buy now’ button may create short-term sales, but will never build a longstanding customer base or brand love."
What’s wrong with Facebook’s Buy Now approach?Digital Market Asia | Digital Market Asia Digital Market Asia (DMA) covers the top digital media news, planning and strategy on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.
23/07/2014
A simulated dating-site to find your perfect car!
Check out how Volkswagen re-engineered the online car shopping experience for users through their new website...
Volkswagen: Introducing The New VW.com Site | Digital Buzz Blog Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding…
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