Consultancy
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The Consultancy Committee at SIMSR (popularly known as C@S) consists of students from SIMSR who work on live projects for the corporates. Students are given practical knowledge of their area of specialization coupled with relevant industry exposure. Amul, Reliance Capital, Tata Chemicals, PWC, Mahindra Finance, Deloitte, Dr. Reddy’s, CII – YI, and Maxwell Industries are some of the reputed brands C@S has worked for.
24/10/2021
The BCG matrix is a planning tool that that uses graphical representations of a company's products and services to help the company decide what it should keep, sell or invest more in.
Post credit:.ashtikar
18/10/2021
The field of Neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making. Over the past five years several groundbreaking studies have demonstrated its potential to create value for marketers. It has a great potential for future advertising.
Author: Nishank Shah
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Consultancy @ SIMSR, K J Somaiya Institute Of Management Studies & Research, Vidyanagar, Vidyavihar (East)
Mumbai
400077
