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CUSTOMER ACQUISITION OR CUSTOMER RETENTION...WHICH STRATEGY ARE YOU FOLLOWING?

Customer acquisition and retention are two metric used to determine the return on investment (ROI) of an effort to monetize consumers. They are indispensable because they show changes in the market, problems and marketing plans. Apart from retention costs, a company must balance its acquisition and retention efforts to maximize sales and lifelong customer value....

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Customer Acquisition or Customer Retention…which strategy are you following? - B2BCHIEF: CREATE THE BUZZ When a new customer comes onboard, ensure that you run a high quality onboard training program to ensure their success. If you register them and then leave them to their own devices, you will have a dissatisfied customer who will leave you to a competitor. So if you attract new customers but don’t...

⛔️BULLYING CULTURE, AN HINDRANCE TO ORGANIZATION’S GROWTH⛔️

Harassment in a toxic workplace can often make you feel like you’re at fault. If harassment of any kind occurs in your workplace, there are steps you can take to address it. In addition, it is important to note that workplace harassment is a bad business practice that can have a serious impact on employees and therefore the bottom line of a company. Workplace harassment can be harmful to individuals and costly to the organization…

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Bullying Culture, an hindrance to organisation’s growth - B2BCHIEF: CREATE THE BUZZ Harassment in the workplace has become of interest to scientists, professionals and managers due to the emergence of dysfunctional internal organizational conflicts and their negative effects on employees in the workplace. It hinders organizational dynamics such as group cohesion, peer communication...