JustKapture Innovations

Do you have good reviews, ratings and testimonials for your online courses?

If yes, then you can use these techniques to market your courses further with your social proof.

https://www.justkapture.com/How-to-use-social-proof-to-market-your-online-courses

How to use social proof (reviews, feedback and testimonials) to market your online courses. Social Proof Marketing is a very effective tool to market online courses. Because every new student checks and measures your credibility based on your reviews, feedback, and testimonials which you got on multiple online platforms.

Stats show that it’s cheaper to market to existing customers than attracting new ones, and returning buyers spend more than first-time shoppers. UGC is the perfect way to solidify relationships with long-term customers and create deeper connections with them.

This is exactly what KFC did with their UGC campaign that welcomed customers back after mandatory closures. They created an ad featuring customer photos and videos pulled from the social media campaign which encouraged customers to recreate the brand’s famous fried chicken recipe.