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Spends in the current advertising and branding market across industries is largely dedicated to experiential activities considering their high efficacy and proximity of target crowd to product ethos or physical product. Approaching the audience to participate in a brand’s story through marketing initiatives is seamless through the idioms of Lifestyle, Entertainment and Arts considering the deep s
30/03/2026
Thank you and Priyanka A. for this expansive feature on our curation and performance for FICCI FLO's celebrations earlier this month.
It was exciting and challenging to try new formats for this show. Thank you and .mama for your creative energy and hard work.
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