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Hindustan Unilever (HUL) has announced a collaboration with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign‘ ’ / ’ and to inform and empower the general public against COVID-19.

The mass media campaign, titled ‘ ’ / ’ will have simple yet powerful 5 and 15 second informative assets to empower the general public with prevention strategies to protect themselves against COVID-19. Based on three key themes - social distancing, handwashing and generosity, the campaign will generate these short informative assets across India through television, news portals and prominent social media channels.

Sanjiv Mehta, chairman and managing director, Hindustan Unilever Limited, said, “We need to come together as a nation and be supportive of each other during this crisis. Our campaign will help address these challenges and at scale. Along with UNICEF, we are also committed to working with the government and making essentials like Lifebuoy soaps, hand sanitizers and Domex cleaners available across a wide geography which is the most critical need today.”

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The Liaquat–Nehru Pact (or the Delhi Pact) was a bilateral treaty between the two South-Asian states of India and Pakistan, where refugees were allowed to return to dispose of their property, abducted women and looted property were to be returned, forced conversions were unrecognized, and minority rights were confirmed. The treaty was signed in New Delhi by the Prime Minister of India Jawahar Lal Nehru and the Prime Minister of Pakistan Liaquat Ali Khan on April 8, 1950. The treaty was outcome of six days of talks sought to guarantee the rights of minorities in both countries after the Partition of India and to avert another war between them.

Minority commissions were set up in both countries. More than one million refugees migrated from East Pakistan (now Bangladesh) to West Bengal in India. Follow- for more updates.