User Connect Consultancy

Digital behaviours in India have constantly been evolving in the last few years. Deeper reach of the Internet, increased willingness to own smartphones, and access to diverse content serving the need for entertainment, learning and guidance have increased the confidence of the Indian smartphone user.

Read our article to learn about the insights we've arrived at from our interactions with users across the country.

What Indian smartphone users want: an insight into their digital behaviour Digital choices are primarily governed by the need for convenience, gratification, and affordability. Over the last five years, UCC research team has interacted with users in the context of domains like travel, agriculture vehicles and implements, mobile gaming, digital trading, and telecommunicatio...