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Paid Search Advertising Gets More Complicated in 2013!!!

Paid Search Advertising Gets More Complicated in 2013 Last week, we assembled a group of paid search experts in NYC at the SMX East Conference for a conversation about where Paid Search Advertising was heading in 2013. I figured we’d hear some wild predictions about new mergers and buyouts, ad formats, campaign automation tools; and the usual whining a...

5 Steps For A Flawless Paid Search Launch

searchengineland.com Why does it seem like a paid search launch has as many moving parts as launching a space shuttle? To make sure that everything gets taken care of, I adhere to a five step launch process when building a new paid search program. This process makes it easier to divide and conquer developing each part [...