HyperText

'Depth of the brief, lack of clarity on budgets, unreasonable response times are some of the key challenges facing in India', says Pranav Kumar, MD, HyperText Read the full story here: http://ow.ly/LJdLb

How can PR in India end it's RFP hell? - PR Insight - PRmoment As much as two–thirds of RFPs for PR are not genuine or are already decided. PRmoment's research also suggest that it is very rare for clients to set agency's a budget as part of the RFP process

is an investment in driving revenue and not a cost. Smart of today understand this fact quite well. http://ow.ly/LJ8hI via HubSpot

Why Your Marketing Content is an Asset, Not a Cost Marketing is often considered an expense, but in reality, the content you create should be treated as an asset.

With the rapidly changing landscape, the role of professionals is evolving too. Yesterday's client relationship managers & media specialists are now communications rock stars. Are you one? http://ow.ly/LnfJf

Modern Comms Rock Stars are Daring, Adventurous Yesterday’s leading communicators were client relationship managers and media specialists. Today’s communications trailblazers are comms rock stars

Every brand needs a distinct tone of voice. Here's why—and how to create It. Read more: http://ow.ly/L0ZNn via MarketingProfs

Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create It Brand Management - Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's ...