MECCA

For many, fashionable clothes mean classy, stylish and exciting outfits. But this Christmas, these everyday brands are redefining fashion for us.
Is it here to stay or just one shot success of the brands?

How the ‘mundane’ trend is bringing some Christmas sparkle for everyday brands Aldi, McDonald’s, Ikea and Marmite jump on the festive bandwagon with branded jumpers, pants, hats and baubles

We are pleased to announce the winners and runners-up of our JCC event of 2021, Croupier's Deal.
A warm thanks to all the teams for participating and making this event a success.

https://www.businessinsider.in/advertising/brands/article/hope-shines-the-brightest-in-diwali-advertising-campaigns-this-year/articleshow/87483304.cms

Diwali is the celebration of victory, homecoming and hope. Brands grasp essence of hope to show celebration of Diwali in their ads.

Hope shines the brightest in Diwali advertising campaigns this year Campaigns that shone brightest this Diwali

There is no sincere love than the love of food. This Halloween, food brands present you with an option of wearing your favorite food costume than just eat it.

Your Favorite Food Brands Have Their Own Halloween Costumes For 2021 This Halloween 2021, show love for your favorite foods brands, from Dunkin' to White Castle, with these official Halloween costumes.

The festive season in India has arrived, which entails a buying frenzy. Let's have a look at the brands that are willing to spend a lot of money to satisfy customers' buying desires.

Storyboard | Brands Spend Over Rs500 Crore On Advertising In Bengal During Durga Puja Durga Puja 2021 sees a mix of traditional and new-age brands advertising across platforms, with a ‘social message’ agenda.

“If it doesn’t sell, it isn’t creative enough.” In the bid to be the best product and sell it to the customers, often brands tell us we are not smart enough or attractive enough. Have modern advertisements gone too far to sell?

Modern Ads and Impact on Mental Health There are psychological principles, or neuromarketing, used in ads, that entice people to buy. And neuromarketing does have a dark side, influencing people to buy out of FOMO (fear of missing out), making claims that a product or service will bring happiness, and using high pressure tactics to induc...

"It is time that we all see gender as a spectrum instead of two sets of opposing ideals."
This IAF advertisement breaks the long running stereotype and celebrates women power.

Indian Air Force champions equality in the skies in its new ad communication In a film conceptualised by Grey Group, the Indian Air Force endeavours to break gender stereotypes and promote equality with the message that when it comes to the service of the nation there should be no distinction based on gender

Embracing the boyish charm of "Kanha," have a look at how brands have integrated their products and services, signifying their involvement in the Janmashtami dialogues.

Brands celebrate Janmashtami 2021 via witty creatives - Social Samosa From Money Heist to childhood antics to celebrating Indian athletes' performance at Paralympics. Here's how brands wished Janmashtami 2021

Get set for a marketing filled weekend extravaganza!
Marketing Connect: in collaboration with NavKiran and Ms Sanjula Miglani, brings a couple of exciting and informative workshops. Grab your chance to connect and sharpen your marketing skills. Registrations open!
For any queries, do reach out to us at [email protected].

Let's see how today, the 30th of June came to be known as Social Media Day, and also, the silver lining of social media during these trying times of the pandemic.

Social Media Day 2021: History, significance and how it emerged as a ray of hope amid Covid As World Social Media day is celebrated annually on 30 June, we bring to you its history, significance, quotes and how it emerged as a ray of hope amid the Covid-19 pandemic.