Periyar Rice

1999. The torch kindled by the founder is taken forward in all brightness by C.D. Sebastian…all members of the Chirackal family, who are focused on the vision and mission of the company that was set by Sh. Devassy Kutty. At present, the managment also consists of two of their heirs of the present generation, i.e, Sunil Polachan, son of C.D Polachan, who also had been actively present in the business since the beginning of the millenium and Bijo Jose, son of C.D Jose, who recently finished his higher studies, have also entered the firm alongwith, thereby both working together proudly in running the famiy business, that was started by their grandfather ." It was more than three decades ago. the Chirackal family introduced in Kerala, the idea of packed rice. The Chirackal modern rice mill was started in 1991. The unit started manufacturing rice and the brand was called “PERIYAR”, going after the great river Periyar on the banks of which the company stood. The second unit of the Chirackal Agro Mills was started in 1998. The machineries for this unit were imported from Japan and the same could completely remove the unwanted black rice. The mill was the first unit of its kind to erect a 120 channel sortex machine for “Palakkadan Matta Rice”, in India. The products of PERIYAR RICE saw huge acceptance among the general public mainly because of the superior quality. This was achieved due to the very stringent quality control measures that were introduced in the units right from inception. PERIYAR is now a household name in India and many Middle East countries. The company has today expanded its activities into the instant mixes and pickles fields. The immediate acceptance of the PERIYAR brands has given the promoters a chance to have more dreams for the future.