Tangent

On the occasion of National Public Relations Day, 21st April 2025 our Founder - CEO, Hamad Berlashker, writes - A Leader’s Perspective On the book Crystallising Public Opinion by Edward Barneys, pioneer of PR

Published in The Tripura Star

Crystallizing Public Opinion : A Leader’s Perspective On National Public Relations Day : Hamad Berlashker, Chief Consultant (Public Relations). - TRIPURA STAR NEWS Guwahati, Assam, 21st of April 2025 : Today, as we observe National Public Relations Day, my thoughts turn to a seminal work that continues to shape the very essence of our profession: Edward Bernays' "Crystallizing Public Opinion." Published over a century ago, this book wasn't just a treatise; it....

Earth Day arrives again, not as a celebration but as an urgent reminder. Our planet cannot survive on promises alone—it needs decisive action from each of us.

The evidence surrounds us: rising temperatures, extreme weather events, disappearing species, and polluted oceans. While leaders debate policies at climate summits, real change begins with individual choices made daily.

In today’s fast-evolving landscape, Public Relations isn’t just about the right message—it’s about the right moment, the right medium, and increasingly, the right machine.

This , we celebrate the power of storytelling shaped by strategy and strengthened by AI. From sentiment analysis to predictive media outreach, AI is revolutionizing how we engage, listen, and lead.

Wish all a very Happy Rongali Bihu, Boisakh, Pongal and Baisakhi - Hamad Berlashker

to a proud and inspiring moment!

We’re thrilled to revisit the recognition of Tangent Founder & CEO, Mr. Hamad Barkaskar, whose exceptional work was honored as the Chapter Launch Champion, Yi North East at the prestigious Yi Take Pride 2024 Summit held in December in Kolkata.

His dedication to fostering youth leadership and innovation continues to lead the way and make a meaningful impact in the region and beyond.

Here’s to many more milestones and moments of pride!

Photocaption: Our founder Mr. Hamad Berlashker with shuttler Saina Nehwal