Seriff - Graphically Speaking

s mediums like books, newspapers and magazines. To be precise, SERIF is the basis to all the other typefaces and is a fundamental font that is old school & classic yet can be integrated and used to craft new & varied fonts. The concept behind SERIF as a font reflects the philosophy that we as a team reckon. We believe in finding, testing and inventing newer avenues but with our roots and traditional understanding of concepts in tow. We are seekers who are always eager to learn and implement contemporary designs that branch out from traditional ways, thus offering a dynamic platform. SERIFF is an upcoming multidisciplinary graphic design studio that offers compelling, progressive and unparalleled design solutions. We have a diversified clientele that gives us an opportunity to deliver for print as well as new media. To complement the journey from SERIF to SERIFF, we further substantiate our work with exclusive compositions, colours and typography, along with branding our web applications to offer top-notch work. A highly professional studio that aims at connecting consumers to the brand, SERIFF hails from a school of thought that focuses on creating exciting projects, which the clients and consumers can relate to, in order to establish long-term relationships with our partners. VISION
SERIFF envisions the coming years to be graphically revolutionizing, where cultivated designs interpret human stories and perspectives with finesse. Be it the cutting-edge technology or the creative understanding of each design’s configuration, we endeavour to provide unparalleled and personalized design compositions to our clients. MISSION
The mission of SERIFF is to offer design ideas that are very avant-garde yet stem from years of experience and know-how of the industry. We define our approach with the best of what has-been and what will-be, thus allowing us to put forward a unique culmination of what-is. For SERIFF, it is essential to be constantly innovative, expressive and ingenious. The focus is to maintain an approach that includes finest design solutions to the respective brands, one that is nonpareil and top notch. PHILOSOPHY
SERIFF believes in tapping the true essence, understanding the significance and adding substantial value to the projects we undertake. Each client brings along their individual goals and aspirations that we translate into our concepts and designs, therefore enabling us to cater to the long-term needs of the brand. SERIFF maintains the philosophy of creating a careful amalgamation of intricate detailing and elaborate design sense, in order to demonstrate the each project with uniqueness. We have a disciplined and principled team that understands the value and responsibility of refining a brand and directing it towards it due credit. Our clients believe in us for the quality that is delivered with commitment and transparency. We believe in the philosophy of ‘all or nothing’ and ensure absolute dedication towards each client. WHO WE ARE
Vandani Goel Vohra, Director, is a designer by heart, entrepreneur in mind and can be often found putting her quirky crafty ideas to good use, thus balancing the beauty of creativity and commerce. She has completed her Masters in Design Management and studied Graphic Designing, in order to create a unique platform to develop and sustain a dynamic environment. With four years of experience in design and management, Vandani is and all set to encompass SERIFF with state-of-the art features, in order to ensure an effective and efficient delivery of services. Rishabh Sud, Design Consultant and Creative Head, is an expert in the field of Graphic Design and runs a well-established graphic studio called Satish Sud Graphics (SSG), founded by his father, who pioneered graphic design in India. He brings his in-depth knowledge of design and experience of over two decades and passion to deliver design quality that is unmatched. Among other things, Rishabh is also a classically trained portrait artist from Florence. The expertise of Vandani and Rishabh, and their ex*****on of competent management and impressive design respectively, create a unique platform for SERIFF to outdo itself with each project. SERVICES
SERIFF gives meaning to the use of technology and realises your vision into vivacious graphic arrangements. We bring to you customized and coveted works of design, including:

• Complete Branding
• Corporate Identity
• Stationery
• Brochures, Catalogues
• Packaging
• Product Graphics
• Annual Reports
• Posters
• Magazines
• Coffee Tables Books
• Website
• Web Advertisement
• Application Development
• Signage Design
• Interior Graphics
• Promotions
• Invitations
• Wedding Invitations
• Newsletter
• Emailer
• Photography
• Art Direction