SampleTool

f our panelists. Panelists are profiled far beyond age, gender and location. We can also target income, ethnicity, household size, marital status, presence of young children, and education.We ask panelists about a range of high-research-value behaviour, including retail shopping, media consumption, dining, leisure activities, etc. SampleTool has some of the best profiled online respondent panels with significant size globally. We continuously recruit new panelists, using adaptive recruitment methods. We conduct surveys on a regular basis in order to keep up with audience’s opinion and preferences.