Sixth Sense Operations

Across industries and government, research is ignored when decisions are being made and remembered only when things start failing.
In the private sector- FMCG, startups, retail, real estate- research is skipped in the name of speed, experience, or cost-saving. Products are launched on assumptions. When sales drop, users churn, or inventory piles up, the same people ask what the ground reality is.
In government institutions, research and field inputs are often reduced to paperwork. Schemes are designed from offices, not from the ground. When targets are missed or public resistance begins, research is suddenly demanded to explain implementation gaps.