AMAYRA
Amayra, A homage to the eternal beauty of diamonds.
Some stones never leave you.
Rajendra Bagrecha still remembers the first one. A one carat Golconda diamond, bought in Kolkata in 1975. The way it held light differently from anything else he had seen — that unmistakable clarity that only a Golconda carries. A stone that, in today’s world, would command a price few could imagine.
In conversation with Sanjay Bagrecha, Rajendra recalls it without hesitation - the stone, the city, the year. It was that purchase that set his eye, and from that point on he knew exactly what he was looking for and what he would never settle for.
Decades have passed. Thousands of stones since. And yet that first one remains - vivid, unforgotten.
Because the ones that find you early, find you forever.
AMAYRA Fine Jewellery since 1975.
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29/05/2026
From the very beginning, AMAYRA has walked away from more stones than it has ever bought. Not because they weren’t beautiful, but because beautiful was never enough. The standard was always something harder to define and impossible to fake - a stone that was simply, undeniably, right.
No stone enters AMAYRA to impress. Not to dazzle at first glance or perform under a spotlight. Only to belong - to the piece it becomes, and to the woman who eventually wears it.
That conviction has been at the heart of this house for decades. Passed down, held firmly, never negotiated.
Because perfection was never the goal. It was always the only option.
AMAYRA Fine Jewellery since 1975.
✨💎🌹 DiamondJewellery GemstoneJewellery FineJewelleryIndia HeirloomInTheMaking JewelleryWithIntent IndianLuxury WhenItFeelsRight EverydayLuxury WristStatement
Sanjay Bagrecha has sat across the tables of the world’s most prestigious antique auction houses. Here is what five decades taught him.
That fine jewellery of real consequence is never rushed. Not the sourcing, not the selection, not the craft behind every piece. Each demands time - and that is precisely what AMAYRA has always given it.
In conversation with Pooja Bagrecha, he reflects on what those experiences truly meant - an education not just in stones, but in the standard that separates the extraordinary from the merely beautiful.
Because the finest things were never made in a hurry. And those who truly understand luxury have always known that.
AMAYRA Fine Jewellery since 1975.
✨💎🌹 JewelleryWithIntent FineJewelleryIndia
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M-49, 1st Floor, M-Block Main Market, Greater Kailash 1
Delhi
110048
Opening Hours
| Monday | 11:30am - 7pm |
| Wednesday | 11:30am - 7pm |
| Thursday | 11:30am - 7pm |
| Friday | 11:30am - 7pm |
| Saturday | 11:30am - 7pm |
| Sunday | 11:30am - 7pm |