Inside HT Media

tion, analysis and entertainment. Hindustan, the group's Hindi daily, continues to be the second-largest daily in the country with a total readership of 36.6 million,(based 0n Indian Readership Survey (IRS) for the first quarter (Q1) of 2011. Both dailies enjoy a strong brand recognition among readers as well as advertisers. In addition to Hindustan Times, HT Media also publishes a national business newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has an exclusive agreement with the Wall Street Journal to publish Journal-branded news and information in India. Mint is today the second-largest business newspaper in India with presence in the key markets of Delhi, Mumbai, Chennai, Bengaluru, Chandigarh, Pune, Kolkata and now Ahmedabad too. HT Media has also made its foray into electronic media. Diversifying its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104. Currently available in Delhi, Mumbai, Bengaluru and Kolkata, Fever 104 has established a strong presence as being one of the most vibrant channels on air. In a short span, the channel's rise has been meteoric considering its position in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the popularity charts. Internet businesses of HT Media incorporated under Firefly e-ventures, operate leading web portals Hindustantimes.com and livemint.com in the general and business news categories respectively. The company's job portal Shine.com which has received high appreciation from consumers and industry for its innovative design and usability crossed 7 million registrations. Desimartini.com -a platform to discover and express oneself on movies. The company also has an education portal www.HTCampus.com aimed at students passing out of school and college to help them take the right decision about their higher education.