Digiankh

DIGIANKH

It is safe to say that the transitional nature of the Internet has kept us on our toes. Social Media Marketing trends that broke the Internet a few years back have been replaced by faster, better and more advanced concepts that have changed the way users engage with brands online.

The Importance of Video Marketing in facebook

Our Facebook Live videos we produced, gathered more engagement that ever before. Moving into 2018 our content strategy is designed around video marketing. When you see statistics like, 500 million people are watching Facebook videos every day and, 78% of people watch videos online every week, you quickly realize if you haven’t already jumped on the train..
So why should video take a leading role in your content marketing plan? Well did you know YouTube is now the second largest search engine on the web? That should tell you something. Video helps gain higher retention rates, 65% of viewers watch more than 3/4 of a video which is better than original text-based content. It also helps improve email click-throughs, engagement, and SEO to name a few. Not to mention the good possibility of increased customer conversions.
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Your Facebook Ads Strategy

According to a Social Flow study, Facebook organic reach dropped a massive 50% in 2017 and has fallen even more in 2018.However, you should always put more effort into your social media strategy than what you expect to get in return. Growing your audience and brand loyalty doesn’t happen overnight. You have to earn it.You Facebook ad campaigns should always be focused on two things:

1.Cost Effective
2.Relevant

For starters, you want to stay within your allocated weekly or monthly spend with Facebook to avoid over exposure and useless clicks. Ad spend can shoot up in a hurry when you’re targeting isn’t effective or set appropriately, which brings us to the next step.Your Facebook ad has to be relevant. Targeting a broad audience isn’t a bad thing. At first, you want to actually see what works best to build awareness. However, relevance is crucial toward great Facebook ads.

Connect with DIGIANKH-A Social Media Agency

“At least 60% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.” DIGITAL TRADE MARKETING

INSTAGRAM IS EFFECTIVE PLATFORM FOR BRAND PROMOTION

Instagram have 800 million monthly active users, there’s a huge audience ready and waiting to hear more about what your brand brings to the table. Over 60% of those users log in daily, making it the second most engaged network behind Facebook.“But, wait,” you’re thinking now, “The last thing anybody wants is yet another platform where they’re bombarded with advertisements and sales messages. Those users might be there—but that doesn’t mean they’ll be interested in what we have to say!”
Not so fast. There’s plenty of other research that supports the fact that Instagram is effective in gaining followers for your brand. In fact, 80% of all Instagram users follow at least one business account.

Think those followers won’t convert and actually move the needle for your business? Spoiler alert: You’re wrong again. A reported 75% of Instagram users take action after viewing an advertising post on the platform—such as visiting a brand’s website. And, even further, 30% of users have actually purchased a product that they discovered on Instagram.

So, in short, you won’t just find fans and followers on the platform—you’ll acquire new customers.

for Instagram marketing contact DIGIANKH- A SOCIAL MEDIA AGENCY