SCAUP
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Founded in 2011 under Shankar Couture Pvt. Ltd., it bridges traditional craftsmanship with contemporary form. From Couture to Urban Everyday, every creation is crafted to eco and made in India. Each garment begins as a story.
🌱
Cotton
│
Thread
│
Hand
│
Carry
CRAFTED TO ECO
What begins in soil
moves through hands
and ends in everyday life.
Less waste.
Less noise.
More meaning.
— SCAUP
22/03/2026
Not made.
Grown.
Every thread carries time, touch, and truth.
This is not fashion.
This is memory you can wear.
SCAUP
Crafted to Eco
09/03/2026
SCAUP Color System
Every fashion house carries a visual language.
For SCAUP, color is not decoration — it is meaning.
Our palette is built around four elements that define the philosophy of our house.
Ivory — Cinema Screen
The space where stories begin.
Dusty Sage — Nature / Root
The reminder that craft always grows from the earth.
Greige — Modern Balance
Where culture meets contemporary structure.
Antique Gold — House Seal
The mark of heritage, value, and timeless design.
These colors are not trends.
They are the foundation of how SCAUP thinks, designs, and tells stories.
SCAUP
A Cultural Fashion House Built Like Cinema.
03/03/2026
SCAUP now moves with a defined visual language.
Ivory — our cinema screen.
Sage — our rooted earth.
Greige — our modern balance.
Gold — our house seal.
Four colors.
One identity.
A cultural fashion house built like cinema.
Crafted to Eco.
Made in India.
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Telephone
Address
19 A MAYUR VIHAR/1
Delhi
110091
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |
| Saturday | 9am - 6pm |
