PayTunes

India’s youngest investors aren’t just scrolling — they’re listening. 🎧

For AMFI × Paytunes, digital audio helped make mutual funds easier to understand, with a 1.14× lift in LTR and exact planned reach achieved across India’s top 7 metros.

What made it work:
* Reached finance-interested users aged 20–30
* Used Hinglish storytelling for relatability
* Met people where they already listen: Spotify, podcasts, YouTube Music, and PocketFM

The big takeaway:
Financial education needs focused attention.

And digital audio delivered exactly that.

From awareness → to real understanding.

What do you think works better for financial education today — reach or attention?

Swipe. Scroll. Six. Repeat.
Win the Indian Premier League through sound.

Hit play. Capture attention. Drive results.

Inside the Honda Elevate × Paytunes audio campaign.