MarketGenics

🔍 The difference between a good business decision and a great one? The quality of research behind it.

At MarketGenics.co, we give organizations the full research advantage — from the ground up.

📊 Primary Research — Direct. Fresh. Actionable.
We go straight to the source. Our primary research services include:
✅ In-Depth Interviews (IDIs) — online & offline
✅ Focus Group Discussions (FGDs)
✅ CATI, CAWI, CAPI & CLT surveys
✅ Door-to-Door, Exit Interviews & Shopper Intercepts
✅ Mystery Shopping & Vox Pop
✅ AI-powered retail consumer insights

With a panel of 2 lakh+ recruited respondents across India, we deliver real-time consumer behavior, brand health, product testing, and campaign efficacy studies — tailored to your exact brief.

📑 Secondary Research — Deep. Reliable. Strategic.
Sometimes the smartest move is knowing what already exists. Our secondary research capabilities include:
✅ Desk research using paid databases & public sources
✅ Competitive benchmarking & landscape analysis
✅ Market sizing, trend mapping & opportunity identification
✅ Industry reports across 15+ verticals — from Healthcare & F&B to Semiconductors & Aerospace
✅ Published repository of industry blogs, case studies & company profiles

We synthesize the noise into clear, decision-ready intelligence.

🌐 Whether you're a startup exploring a new market or an enterprise refining your competitive edge — MarketGenics delivers end-to-end research with 100% quality, accountability, and on-time delivery.

Let's turn data into your biggest competitive advantage. 👇
🔗 www.marketgenics.co | 📩 [email protected]

Client Success Story | Turning Experience into Market Confidence

🏥 Client: Dr. Willmar Schwabe India Pvt. Ltd.
A 160+ year legacy healthcare brand aiming to strengthen the positioning of Dizester Herbal, its herbal digestive tonic for acidity relief.

🎯 Objective
To evaluate real-world efficacy, consumer experience, and potential shift from regular antacids through sustained in-home usage.

🔬 Our Approach
MarketGenics conducted a 4-week Home Placement Study across Delhi, Lucknow, Kolkata, and Ludhiana with 300 chronic acidity sufferers (35–50 yrs), tracking symptom relief, usage behaviour, and overall acceptance.

📊 The Outcome
✔️ 91% overall satisfaction
✔️ Relief across acidity, reflux & heartburn symptoms
✔️ Improved daily comfort & sleep
✔️ Strong purchase intent & growing trust in herbal solutions

The study transformed lived consumer experiences into clear, decision-ready insights — building confidence for future growth.