ditional media alone. Role Of Social Media in Political Campaigns & Elections in India
Since 2014, political parties opened their digital windows and started concentrating on Facebook, Twitter & Youtube. New kind of political digital tribes has been originated by safeguarding the idea of different political paths like rightist, conservative, leftist, atheist & cultural patronage. These tribes adhere to different political parties and support them depending upon the roots of political thought and ideas. We specialize in deploying holistic and custom made solutions for Political campaigns, Election management, Voters database management, Digital & Social Media Management. Why Indian Brands & Organisations Should concentrate on Digital Marketing & Analytics?
450 million smartphone users
336 million Facebook users
17 million Twitter users
100 million Instagram users
308 million Youtube Users
The high concentration of Digital Literacy
Social Media is turned into an effective platform for systematic and planned political propaganda with an array of promoting sequential strategic messages among selected and targeted audiences. Political Consulting refers to a list of activities through a strategic framework promoting political parties in mainstream elections. Election Campaign management activities include conducting pre-poll & post-poll surveys, social media management of political parties and contestants, booth level management using digital technologies. The blended campaign(including offline, online, advertising & traditional promotional strategies ) approach is an emerging dimension in modern elections. The eccentric combination of political-strategic management and digital technologies is instrumental in deciding the performance of political campaigns in order to send a compelling strategic political message to the Indian voters. India, a subcontinent, with a diverse cultural proposition like a huge number of caste, religion, linguistics, and different kind of political ideologies (like left, right, and conservative with a frequency of moderate and aggressive) cause a tricky situation for managing political communication, people management, and political crisis. In India, strategy differs from state to state and election to election (like parliament elections vs assembly elections vs local body elections). We undertake booth management, advertising, polling & social media optimization, political advisory services as part of campaign management. Why the brands should concentrate on Facebook?
2.45 billion monthly active users across the globe. Facebook is the most popular platform in India.
20 crores plus monthly active Facebook users in India. Facebook is dominating traditional media. People show interest in various products and services on Facebook by clicking the website links of the brands. People subscribe to brands’ page updates so that they can receive all the latest information related to the products and services. Over a period of time, people interest will convert as leads, sales & conversion
Brands can advertise on Facebook using niche filters like age, gender, location, and interest. India is one of the emerging markets for Facebook paid advertising. Facebook provides excellent analytics and insights related to the audience and the performance of ads. Brands and organizations can re-strategize the process based on the crucial insights related to business intelligence.
