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NESCAFÉ ’s 2015 ad with Vikrant Massey wasn’t just an ad - it was a feeling.
A struggling cartoonist, a fresh start, and a story every young professional related to.
Pure emotion, pure ambition, pure impact.
Truly… with one small step.
01/12/2025
When billboards start talking to each other, you know marketing is getting fun. 😭🔥
Zepto put up “ chahiye?”
com clapped back with “Var chahiye?”
And just like that, India witnessed the most entertaining outdoor banter of the year.
No fancy production. No influencers.
Just two brands having the time of their lives on a billboard and the internet did the rest.
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