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How to Use Social Data to Get the Edge on Competitors
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How to Use Social Data to Get the Edge on Competitors Here are 5 key points on how to use social data for competitor analysis, based on a webinar with Brandwatch. Post by Jay Baer.

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10 TIPS FOR A SUCCESSFUL LEAD GENERATION STRATEGY

1. Use the correct information so that you can address the right person at the right time
2. Have the tools in place to track your potential customers
3. Have a classification structure and criteria for prospects
4. Control your competition
5. Focus on quality over quantity
6. Don't be afraid to start new relationships with big buyers or discount prospects
7. Consider structuring your commission scheme
8. Use social networks to heat leads
9. Capture information on your website
10. Use optional email marketing to nurture potential customers
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