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http://feedproxy.google.com/~r/mktginteractions/~3/0a9_X117TdE/b2b-buyers-dont-care-about-your-marketing-sales-labels.html

The Power of the B2B Buyer's Perspective - Marketing Interactions I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with marketing or sales, they care about the quality of the conver…

http://feedproxy.google.com/~r/NewMediaAndMarketing/~3/7qSm8cyCpjg/

90% of what you hear on social media comes from fewer than 30% of users - New Media and Marketing Rather than enlightening you about your customers, all that social media data may actually be misleading you—because it’s only showing you a narrow and atypical slice of your social media audience and your customer base. That’s the key insight in a new report released last week, What Social Media An…

http://www.toptiermedia.com/social-media-defining-goals-realistic-expectations/

Social Media: Defining Goals and (Realistic) Expectations Blog post at Top Tier Media : It's no secret that social media is the driving force behind engagement marketing for many different types of brands today. With so many[..]

http://www.getelastic.com/ecommerce-trend-keep-your-eyes-on-visual-search/

Ecommerce Trend: Keep Your Eyes on Visual Search Get Elastic Ecommerce Blog Get Elastic... Ecommerce Trend: Keep Your Eyes on Visual Search - Merchandising, Site Search

http://feedproxy.google.com/~r/SearchEngineJournal/~3/zhI7AwGCtZM/

14 Ways to Amp Up Your Content Marketing Strategy | SEJ You've heard it many times before: "Content is king." We asked 14 entrepreneurs from YEC what they think will change in content marketing in 2015.

http://www.seo-theory.com/2014/12/15/6-seo-myths-you-will-be-taking-into-2015/

6 SEO Myths You will Be Taking into 2015 Search engine optimization has had a very rough year in 2014 because it has lost much of its (undeserved) luster. That is what happens when the wrong people lead an industry. The following myths we...