Google AdWords/PPC training - Sandhya

se I will train you in marketing techniques and process like PPC,SEO,SMM and Google AdWords. I offer detailed theoretical sessions and hands-on practical exposure to make you understand and implement all the techniques in a live environment, Interview Questions from HR Expert will be provided, 2 Mock Tests and Mock Interviews will be taken and also I offer you the Google AdWords Certification for free and many more. Our Course Modules

Fundamentals of Digital Marketing:

>Basics of advertising
>What is Digital Media?
>Comparison of Digital Media Vs. Traditional Media
>Benefits of Digital marketing
>Latest Digital media marketing trends
>Digital media marketing platforms

Search Engine Marketing / Pay-Per-Click (PPC)

PPC AdWords Google Certification course includes;

> An Introduction to PPC
> Search vs Display Targeting
> CPC-based, CPA-based & CPM-based accounts
> PPC Metrics
> Campaign Structuring & Budgeting
> Seed Keyword Generation
> Keyword Match Type
> Keyword Planner Tool
> Ad Copy Explanation (Text, Image, Rich-Media & Ad Builder)
> Account Structure & Campaign Set-Up
Generating Client PPC Proposals (Very Important)
> Conversion Tracking Code
> AdWords Editor Tool
> Budget, Billing & Reporting
> Ad Extensions
> Display Advertising & Remarketing
> Bidding & Optimization Technique
> Product Listing Ads
> My Client Center
> Invalid Clicks
> Different Analysis Report
> Analytics Set-Up, Tracking Code & Correlation
> Analytics Role in PPC
> Analytics Related for Adwords Improvement

Different Assessment Tests Conducted during the Course Sessions;

> Excel Test to Improve your Analysis
> Ability Practice of implementing PPC theory to Live Projects
> PPC Proposal Template
> Optimization strategies
> PPC correlation Test (Guaranteed Session to Clear most of your Doubts)