PebbleStream Digital LLP

It's critical for Brands to look less 'salesy' and more authentic / connecting with the end consumer. An interesting chart from Sprout Social

It is important to understand the communication problem at hand and the affected stakeholders. Creating a communications strategy after working out these two variables will help companies identify the correct 'vehicle'. Else, they risk creating strategies around tools - a classic case of putting the cart before the horse.

Last week, we spoke about how evolves constantly. Our experience has shown that employees need constant updates about what this strategy is and how their work aligns to the strategy. We urge all managers to 'bake in' these discussions into their periodic .

Small Businesses very often leave their marketing to their "social media person". This is a mistake. There are many opportunities for owners to broadcast "in the moment" stories themselves without waiting for their social media team - boosting impact and a sense of connection.

The situation in which companies and countries try to compete with each other by cutting wages and living standards for workers, and the production of goods is moved to the place where the wages are lowest, and the workers have the fewest rights.