Raghu Ranjolkar

Startup's Worst Enemy

Startup's Worst Enemy The Allure of the Beaten Path Startups, almost by default, begin by looking outward. It feels logical, even responsible, to study celebrated founders, adopt proven frameworks, and choose business models from a familiar menu.

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From Control to Orchestration and Category Catalysts | Raghu Ranjolkar When control failed, persuasion struggled, and interaction took center stage. This piece traces the strategic pivot that ultimately reshaped modern marketing into an orchestration-led discipline. ...

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#brandstrategy #leadership #marketing #brandbuilding #futureofmarketing #cxo #businessgrowth #consumerbehavior #brandinertia #strategicthinking #growthhacking #raghuranjolkar | Raghu Ranjolkar The most effective brand strategy is often the one that's the least controlled. It's the moment the brand is handed over to t...