Your Bong Connection

rs together, and take immense pride in culture and history of our land—the land where we wake up with rosogollas and many bhaars of cha!! Sitting over a cup of coffee one night, a conversation was doing the rounds of how far we've come in life—from sharing childhood nuances to discussing adolescent crushes and nodding our heads at marriage and bliss! We are, YOUR B**g Connection!! Staying away from Bengal does not make us any less of a Bengali, instead it only increases our craving for all things Bengali. You can take a Bengali out of Bengal, but never can you take Bengal out of a Bengali! We look around and confirm this adage! There is a Bengali in every person—the phuchka-loving Bengali, the sweet-toothed Bengali! There's the dhuti-clad Bengali, pandal hopping like mad and gorging on all the scrumptious junk food, after claiming to be sick at work; and then there's a Bengali in the sari-clad girl, hands adorned with the beautiful shakha-pola, waving her bunch of keys tied to her palla! How many of us make plans of travelling back to the City of Joy to get a taste of all that we have said above? Not to mention that these plans always end up burning a hole in our dear pockets. How many of us crave for the right accessories, clothing, or food that can help us stand out? I have very fond memories of pandal hopping as a kid, when I used to be in absolute awe of the beautiful accessories that almost every lady there would be adorned with—head to toe! The whiter than white shakhas, the big red bindis, the beautiful Pujo special sarees, and the key bunches hanging precariously to the end of their sarees!! It is this very love and appreciation for my roots that is the prime reason behind the conception of the B**g Connection. How lovely would it be if you could find all of the above at the touch of a button, delivered to your doorstep? This is an online store that will restore your connection to the City of Joy from the comforts of your home – no matter where you are.