Paramarsh

"Women are the largest untapped reservoir of talent in the world"
—Hillary Clinton

The theme for this year's International Women's Day is 'Choose to Challenge'. Women are the real architects of the world and they challenge to create a new structure and a new space in this world. So today is a day where everyone should choose to challenge and call out gender bias and inequality. It is a challenge that brings about a change and a change for a more inclusive world.

Wishing all the Senior Paramarsh ladies and all the females out there,

A Happy Women's Day

This week on ToTT we unfold the unconventional strategy that led to a streetwear brand to a billion-dollar valuation and a cult like following. It is interesting to know how through conscious branding Supreme has created the kind of continuous hype that most brands would pay exorbitant advertising fees for.

The recipe of Supremes’ hype branding all boils down to four factors: scarcity, authenticity, identity and perception.

This week on ToTT, we have a leading player in the hospitality industry, Airbnb. Airbnb is one of those unstoppable Unicorns that came out of nowhere and revolutionized the industry since its inception.

Airbnb understands how all the elements of its business model are connected and the company continually innovates to make it more connected and more exponential. Here are a few insights into the organisation's structure that helped it to evolve as a leader in the industry.

Both the Ola and Uber keep exploring new opportunities such as self-drive car rentals, corporate tie-ups and public transport collaborations to drive up ride numbers. They have often been found contesting against each other in their claims of owning a majority market share in the country.

India is an important market for both players. A lead control in the market can go a long way in boosting their business and expansion plan. India's biggest ride-hailing firm Ola countered American giant Uber's "carpet bombing" entry into the country with guerrilla warfare by going into nooks and corners. Ola customised its business model around Indian reality to gain a significant market share. Let's have a look at the strategies adopted by them to get that lead control.

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