We are an up and coming consultancy aiming to simplify digital media for business. We participate at the complex & constantly changing intersection of technology, consumers and business, with a focus on business value. We adopt an analytical approach to help business deal with digital media complexity and to mature in their usage of media for sales and marketing. We work closely with our clients t
o develop a digital media strategy, and then we partner with them to create the measurement and infrastructure necessary for running a digital media program. STRATEGY
We work closely with client leadership teams to understand their long-term and short-term goals for sales and marketing, and the role expected to be be played by digital media in meeting these goals. We analyse the marketplace to jointly develop an initial digital media plan that can be used to outline media spend, resource allocation and infrastructure needs for the customer. INFRASTRUCTURE
We help customers to set-up the required infrastructure for digital media work. Such infrastructure includes – getting a basic digital presence in place, defining roles and responsibilities, configuring or implementing digital media management & measurement tools, agreeing upon collaboration, escalation, approval and other process steps necessary to execute the digital media work. MEASUREMENT
We help our customers use and make sense of the gush of data that is now available from digital media. This includes understanding and analysing the data native to platforms or cross-platform data from 3rd party measurement frameworks. We encourage a culture of regular review and analysis of digital data within client organisations, to help feed the project and go-to-market plans. The set of metrics and analysis of data can increase in complexity over time, and we help our clients deal with that too. ENABLEMENT
We work in tandem with our clients and jointly execute projects. Once basic infrastructure and processes are in place, we build client capacity to take over the maintenance and monitoring of the project, while we focus on the complexity and analytics. At important milestones, customers are provided options, and the relevant information to make digital media decisions that will impact their business.
