InboundJunction

One problem we keep seeing on business website homepages is the overuse of superlatives and buzzwords.

Most businesses do this out of fear and anxiety because they don’t want to come across as a small company with no reputation.

But when you build your homepage around your ego and not around your customers' wishes, you have a real problem, since they won't be able to find you when they search for a solution.

This is why you should always consider your customer’s perspective when choosing keywords for your website’s homepage, sales pages, and content marketing strategy.

Learn about the psychology behind keyword search intent and how you can use it to rank for keywords that drive relevant traffic and leads to your site -->

The Psychology of Search Intent: What Is Customer-Centric SEO Learn the psychology behind search intent and how to rank for keywords that drive relevant traffic and leads to your site.

Have you seen those fancy “As Seen On” or “Featured In” logos agencies, consultants, and SaaS companies use on their sites? Look good, don’t they?

Companies use them to borrow credibility from well-known and high-authority publications in their niche.

And it works.

When visitors see the logos of Entrepreneur, Fortune, Fast Company, Forbes, or any other top publication on your site, they immediately start trusting you and assume you’re a quality service provider.

So, how do you get your site featured in your industry’s top publications and fill your “As Seen On” section with credible logos?

Keep reading to find out -->

How to Score "As Seen On" Logos for Your Website Learn how to get your site featured in your industry’s top publications, and fill your “As Seen On” section with credible logos

We got an awesome guest post on behalf of Clutch.co, on how to run SEO campaigns for SaaS companies.

Search engine optimization (SEO) is a great marketing strategy for SaaS companies that are looking to boost brand awareness and increase visibility online.

Learn why SaaS SEO is important for your business and how you can get started on your own SaaS SEO campaign -->

How to Run SEO Campaigns for SaaS Companies - InboundJunction Learn why SaaS SEO is important for your business and how you can get started on your own SaaS SEO campaign.