SuperMeat
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Once meat will hit the store shelves - what will consumers choose: traditional, or cultivated?
As the industry is approaching the market at a rapid pace, we need to know! SuperMeat took it to the street and put it to the ultimate test.
How many people preferred to order the cultivated option? Watch to find out!
Cameraman: Shaked Moalem
Video Editor: Inbar Sudri
Motion Designer: Alon Karako
Food Truck Supplied by פוד סטיישן
21/01/2022
“Cultivated Meat Trumps The Real Thing”, is how TIME magazine summarized the world’s first side-by-side blind tasting of cultivated meat vs. traditional meat, hosted live at SuperMeat’s pilot plant.
We had the honor of hosting top gastronomic figures, including MasterChef judge מיכל אנסקי Michal Ansky, in the blind tasting, which Time's senior correspondent, Aryn Baker, describes as "a seismic shift in food technology."
The event provided a transparent view of 100% cultivated meat when not seasoned, coated, or fried, and resolved the biggest consumer question that had remained open until this week: Is cultivated meat indistinguishable from traditional meat? The answer, according to the experts, is a profound YES!
Cultivated Meat Passes the Taste Test In a blind tasting, meat grown from stem cells tasted just like chicken, but without the fat that makes chicken taste good.
“Cultivated Meat Trumps The Real Thing”, is how TIME magazine summarized the world’s first side-by-side blind tasting of cultivated meat vs. traditional meat, hosted live at SuperMeat’s pilot plant.
For the first time in history, cultivated meat was compared to traditionally grown meat, and found to be indistinguishable, demonstrating it can be used in endless meat products.
Watch to see the responses of the professional tasting panel, which included gastronomist, food journalist and MasterChef judge מיכל אנסקי Michal Ansky, award winning channel 12 news reporter, Lee Abramovich, and chef Yair Yosefi of Brut restaurant.
Read Aryn Baker's TIME article about the monumental event here: https://time.com/6140206/cultivated-meat-passes-the-taste-test/
Video Editor: Amit Azumi - Film Editor
Video Photographer: Shaked Moalem
Motion Designer: Alon Karako
We're excited to introduce the world's first plant-to-fork facility, where guests can enjoy cultured chicken meat while observing the production on the other side of the window.
11/11/2020
Dear foodies,
Due to an overload of applications, The Chicken application server has gone down. We are fixing the problem as we speak, and expect it to be operational soon.
www.TheChicken.kitchen🍔
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Tel Aviv
