LINX - Compete Better

3 ways CI Makes Product Marketing Easier

3 ways Competitive Intelligence Makes B2B Product Marketing Easier B2B Product Marketers rarely get the real truth they need. Competitors control the public narrative, while the factors that truly drive wins, losses, churn, and roadmap risk stay hidden. HUMINT (Human Intelligence) changes that by capturing firsthand knowledge from people who have actually worked wi...

How AI changed our Competitive Intelligence practice?
Read full article here 👉🏼 https://www.linx.co.il/post/has-ai-changed-the-way-we-do-competitive-intelligence

How to Present CI Without Losing the Tough Execs in the Room https://www.linx.co.il/post/how-to-present-market-intelligence-to-senior-management

When Alessandro Michele took the reins in 2015, Gucci was at a crossroads. Fast-forward to today, and it's a cultural powerhouse—blurring gender lines, redefining luxury, and setting the standard for digital engagement.

📈 From near stagnation to 136% growth in one year
👗 From predictable to geek-chic revolution
🎭 From fashion to pop culture dominance

How did they do it?

Read here https://www.linx.co.il/post/gucci-s-bold-reinvention-how-alessandro-michele-redefined-competitive-luxury