Apprival
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Apprival is a mobile intelligence platform with usage and behavioral analytics on the biggest apps in the market. We’ve created the first affordable solution for mobile insights with data from our own user panel of over 10 million users. App developers and mobile marketers struggle to find reliable competitive insights on other apps performance (usage, retention, etc) and even when they find it, i
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Professional apps such as LinkedIn have heavier usage during the week (peaking on Monday morning). On the other hand, games and entertainment apps are more used on evening and weekends.
Below you can see insights from AppRival about the times of day when Candy Crush, ClashRoyal and Clash of Clans are most used.
As you can see, between 7pm and 10pm is when people play those specific games the most.
So you’ll have to look into the type of app you’d like to promote and you can always check out when similar apps are being used more heavily on Apprival to get reassurance that you’re spending your marketing dollars on the right day, at the right time!
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Tel Aviv
