WadiDigital

Don't be Israeli about it.

Meital Ashbel (), Head of Marketing at Limitless Labs, knows how important it is to build credibility and authority before you ask for the business.

The pitch is valuable but don't look for shortcuts. Build trust and the rest follows.

Hosted by at Creatives & Conversions TLV

, VP of Marketing at Lightico, had two things on her mind at Creatives and Conversions TLV.
One: GEO and AI search are not optional anymore. Most buyers are researching and deciding before they ever hit your website. If you're not showing up in AI results, you're already behind.

Two: all the AI-generated content flooding every channel has made people hungry for the opposite. Small, private, face-to-face gatherings where the guest list is specific and the conversation is real. The exclusive dinner format is having a moment, and the demand is genuine.

Which are you starting with?

Filmed at Creatives and Conversions TLV, hosted by .

Most B2B marketers are still buying media on the platforms they know best. Gil Allouche, CEO of Metadata, argues that's exactly the problem.

In his view, comfort isn't a targeting strategy. The channels you're ignoring are often where the biggest opportunities are hiding.

Instead of deciding upfront where budget should go, he argued for letting performance data make that decision. If something works in one channel, test it on another. Measure what actually drives pipeline, not just clicks or impressions, and keep reallocating based on results.

Filmed at Creatives & Conversions TLV, hosted by Yoel Israel.

If you've been sleeping on Google Search, Miki Padova hasn't.

As Director of Demand Gen at Priority Software, she still calls it her strongest channel. AI pulls from Google, LLMs cite pages that rank, so the SEO work you put in years ago is now showing up within AI answers you didn't even know you were competing for. The channel didn't get smaller, the surface area did.

So from the newly dubbed "Yoel Digital", we say: don't count out the classics.

Filmed at Creatives & Conversions TLV, interview hosted by Yoel Israel.