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The holiday shopping season is upon us, and Gen Z and Millennials are turning to ecommerce instalment payments like never before. In fact, nearly 6 in 10 younger consumers are using Buy Now, Pay Later options to ease the financial burden that can come with holiday spending. With platforms expected to drive $17 billion in online spending this season, it's clear that these payment plans are a game-changer.

The Rising Popularity of Ecommerce Instalment Payments among Gen Z and Millennials Ecommerce instalment payments options are on the rise with Gen Z and Millennial shoppers. Brands that offer BNPL appeal to a broader, younger audience.

In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. Customer reviews can have a tremendous impact on sales and conversion rates. Here's how customer reviews benefit retailers and brands with ecommerce channels.

Ecommerce Customer Reviews: Why They’re Important and How to Design Them Ecommerce customer reviews can be a huge benefit to brands and retailers. From increased conversions to greater loyalty, reviews are essential for growth.