Butter

We’re delighted to share the fantastic new series of spots for Bank of Ireland, directed by the comedy legend !

Each film uses tongue-in-cheek cinematic drama to introduce everyday money moments — blending sharp writing with Lorcan’s quirky humour and cinematic touch. From small wins to ‘sneaky sneaky’ charges, the campaign keeps things playful, relatable and packed with personality.

Huge thanks to the fantastic team at and for the trust and collaboration, it was a pleasure ♥️

Bank of Ireland
Laura Lynch - Group CMO
Paula Murphy - Group Director
Brand & Sponsorship
Robert Hyland - Senior Brand Operations Lead
Eimear Hogan - Senior Marketing Manager - Brand Team
Nicky O’Donovan - Marketing Manager - Brand Team

Folk VML
Karl Waters - Chief Creative Officer
Michael Cullen - Broadcast Director
Eric Brindley - Senior Producer
Orla Byrne - Art Director
Stephen Kelly - Copywriter
Enda Kelly - Managing Director
Conor Thompson - Business Director
Emily Hull - Chief Accountant Manager

Butter

We are delighted to be sharing this new spot from the magnificent Stephen Pipe for Zippay!

Zippay lets you send, request or split payments using just a mobile number, whether you’re with AIB, Bank of Ireland, or PTSB. It’s just simple, speedy and secure payments.

We had a blast working with the gang at and .ie ❤️ A trusting and talented team!

Acne
Creative Director John O Connor
Agency Producer Sarah Chadwick
Design Lead Ross Phelan
Creative Director Ben Clifford
Project Manager Amy Matthews

BPFI
Zippay Programme Manager Sharon Brennan
Deloitte Programme Manager Amy Matthews
PTSB Marketing Manager Eimear Grehan
AIB Marketing Manager Sarah Gallagher
BOI Marketing Manager Naomi Keating

Butterr.s.p.i.p.e Philip Murphy Ian Kearney