Hidden Depth

Have you ever found yourself browsing a website, interested yet uneasy at the same time? Something wasn't landing quite right, though you couldn't pinpoint the source.

Over 50% of our brains are devoted solely to visual processing.

As cognitive creatures, we process visual cues rapidly and unconsciously. Faces especially offer a wealth of social signals in milliseconds. Site visitors' intuition and perception is heavily influenced by visuals.

Visuals have the power to push people away or pull them towards your brand.

Take a closer look next time at images scattered across a webpage. Do they sing in harmony or clash like an off-key singer on Britain's Got Talent? Randomly cropping images forces our eyes to improvise constantly.

Let me demonstrate. The image shows 3 people. By framing each within a proportional frame, we ensure cohesive flow and a realistic expectation. Nothing feels odd or uneasy.

The message shines through clearly for everyone.

AI allows facial detection on for web images. We setup image systems that create consistent images automatically — without clients having to become part-time Photoshop pros. This takes the work out of clients' hands, allowing them to focus on their core business.

Does your web visuals draw people in or drive them away?

And if you’re thinking, “Sounds great, but how can we apply this to our website?” – I'm only a message away.

Bad actors are where you least suspect.

One client suffered a devastating blow when an angry employee wiped their entire website clean. Two years' worth of content and branding vanished in mere moments.

But guess what? We restored everything on the same day!

Fortunately, they had a solid care plan, including offsite backups and disaster recovery, specifically designed for such emergencies.

Your website's story shouldn't be about crashes but comebacks.

Ensure you have a plan in place so you can always stage a triumphant return.