Creators.ie

5 content creation apps that every blogger needs to know about 😍

🌙 Preview app - it's free and allows you to plan out the layout of your grid

🌙 Power Director - Video editing app, that allows you to snip clips, add music, reverse speed, and lots more.. (The paid version costs about €11 for three months)

🌙 Lightroom - You don't need a powerful laptop to edit professional-looking photographs, the Lightroom app is amazing for photographers on the go

🌙 Picsart - for more dramatic photography effects and lots of other creative editing tools, this is def one to play around with

🌙 Canva - With lots of templates that can be adjusted for your branding and lots of simple graphic design options, this app is a MUST for all content creators

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🎉🎉🎉 Guys, only one more sleep until 2021! EXCITED!!!

When does a blogger have to declare content as gifted or an ad?

The ASAI (Advertising Standards Authority for Ireland) says that:

✨ Where an advertiser makes a payment (directly or in-kind) to the reviewer/blogger
✨ Where the advertiser has control over the content that is created (ie there is an obligation to create content with direction from a brand owner)

Then the content is considered advertising/marketing communication and MUST be clearly and openly declared (and this goes for any platform, not just Insta 😇 )

So whether you are receiving a free overnight stay in a hotel, are paid to talk about the launch of a new service, or are sent a lovely gift by a brand, it is your responsibility as the content creator to show clearly that is an advertisement 🙌

For more on this, check out our IGTV channel where there is a really informative interview with the head of the ASAI 😊

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