Atire

Welcome to the team, Charley Houston

We’re delighted to welcome Charley to the team as our new Customer Success Executive 🙌

Charley brings great energy and a strong customer-first mindset, and we’re excited to see the impact she will have in supporting our customers and helping them get the most from what we do.

✨ An exciting new chapter begins on 1st February 2026 ✨

After recently sharing a sneak peek of what’s ahead, we’re delighted to officially announce that SafetyCare is rebranding to Atire.

From 1st February 2026, we’ll be known as Atire.

This rebrand reflects how we’ve evolved and sharpens our focus on what we do best: delivering trusted, high-performance branded workwear and uniforms that support your teams and your growth.

What’s changing?
✔️ A refreshed brand and visual identity
✔️ A new website domain: https://eu1.hubs.ly/H0qXNBq0
✔️ Updated branding across communications and documents

What’s staying the same?
✔️ The same people, service and expertise
✔️ Existing portal login details
✔️ The same company behind the brand (legally D&B SafetyCare Ltd)

Everything that impacts your day-to-day trading remains exactly as it is.

This is just the beginning, and we’re excited to bring you along as Atire evolves.
👉 Stay tuned as we count down to launch day.

🎉 Celebrating Carney’s one year anniversary as our Customer Success Executive at SafetyCare.

Over the past year, Carney has made a remarkable impact, building strong relationships, fulfilling our customers’ needs, and consistently delivering the kind of support that strengthens trust and drives real results.

Carney's dedication and positive energy have become an essential part of our team and our customer experience.

Here’s to everything you’ve achieved so far, and to many more successful years ahead! 🚀👏

🎉 Congratulations to Laura on 2 Years at SafetyCare!

As one of our Customer Success Executives, Laura plays a key role in managing the day-to-day running of our customer portals. From portal setups and queries to orders, ensuring everything runs smoothly for our clients.

Thank you, Laura, for your hard work, commitment, and positivity over the past two years. 🌟